Through actionable finance and strategy content and an inspiring peer community.


In July 2020, I found myself being asked the same questions over and over again by my entrepreneur friends. How do I make sure I don't run out of cash? How do I price this new product? How do I know if I can afford to hire? When I couldn't provide them with resources that explained these answers clearly enough, I decided to make my own.

I started Tiny CFO after a decade in management consulting, venture capital, and finance and strategy roles. I knew how much large companies rely on strategic finance professionals, and it was heartbreaking for me to realise that such services are prohibitively expensive for small businesses and entrepreneurs who are just starting out. Tiny CFO is here to bridge that gap.

I don’t love numbers as such - but I do love what they can do for us if we know where to look. The successes they surface, the trends they uncover, the looming problems they can help us avoid. Whether we like it or not, they’re still at the core of what building a business is about. I want every entrepreneur to be able to use them to fulfill their vision.

 Jana’s LinkedIn →


Finance can be easy, interesting, and - yes - fun!

We translate complex business finance and strategy concepts into jargon-free, actionable and enjoyable content. We believe in simplifying, but not bullshitting - the information that Tiny CFO shares should be easy enough for any founder to understand and implement, and robust enough to stand up to scrutiny by top finance professionals.

All entrepreneurs should have access to solid strategic finance

Barriers to getting the right intel come either in the form of six-figure CFO salaries or bad advice (and sometimes both!). We’ve all had it, right? Tiny CFO is here to change that with trustworthy information that’s affordable for small businesses and early stage startups.

Money is the root of all evil good

Profit amplifies the opportunity to do good. To create awesome jobs, to make a positive impact in the world, to support what you believe in. We’re convinced that you can have it all - be fulfilled, be financially successful, and be a great human being. We're rooting for you on all these fronts!


Let’s build a financially savvy business together

Join our hand-picked group of ambitious founders who are building financially robust companies in products, services, and tech. Make your business thrive financially and beyond.