WE ENABLE MODERN ENTREPRENEURS TO FULFIL THEIR VISIONS

Through empowering and actionable finance and strategy content and an inspiring peer community.

HI, I'M JANA KOVACOVSKA!

In July 2020, I found myself repeatedly asked the same things by my entrepreneur friends. How do I make sure I don't run out of cash? How do I price this new product? How do I know if I can afford to hire? When I couldn't provide them with resources that explained these answers clearly enough, I decided to make my own.

I started Tiny CFO after a decade in management consulting, venture capital, and finance and strategy roles. I knew how much large companies rely on strategic finance professionals, and it was heartbreaking for me to realize that such services are prohibitively expensive for small businesses and entrepreneurs who are just starting out. Tiny CFO is here to bridge that gap.

I don’t love numbers as such - I love what they can do for us if we know where to look. The successes they surface, the trends they uncover, the looming problems they can help us avoid. Whether we like it or not, they’re still at the core of what building a business is about. I want every entrepreneur to be able to use them to fulfill their vision.

 Jana’s LinkedIn →

WHAT WE BELIEVE IN

Finance can be easy, interesting, and - yes - fun!

We translate complex business finance and strategy concepts into jargon-free, actionable, and enjoyable content.

All entrepreneurs should have access to solid strategic finance

Barriers to getting the right intel come either in the form of six-figure CFO salaries or bad advice (sometimes both!) - we’ve all had it, right? We’re here to change that with information you can trust, in a way that’s affordable for small businesses and early stage startups.

Money is the root of all evil good

Profit amplifies the opportunity to do good. To create awesome jobs, to make a positive impact in the world, to support what you believe in. We’re convinced that you can have it all - be fulfilled, be financially successful, and be a great human being.

THE TINY CFO SCHOOL

Let’s build a financially savvy business together

Join our hand-picked group of ambitious founders who are building financially robust companies in products, services, and tech. Make your business thrive financially and beyond.

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