What the hell is going on (ask your financial statements) tiny thoughts Dec 26, 2020

A friend recently asked me how to structure a P&L. I started writing an article about that, then I realised I will first need to...

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Math genius (not) needed tiny thoughts Dec 26, 2020

The other day, I talked to a founder who warned me about his lack of math skills. He had a degree in design – surely that means his...

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Everything is a funnel (will people come to my party?) tiny thoughts Dec 26, 2020

Whenever I hear a founder worry about whether anyone will buy their product, it triggers my own anxiety – but not to do with...

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Sofa winning over gym, every time (why isn't everyone doing this?) tiny thoughts Dec 26, 2020

When a friend read my article from September about raising capital from customers, she immediately “got it”. It was so...

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Growth and why it matters tiny thoughts Dec 26, 2020

The popular wisdom goes as follows: startups that want to become unicorns need to think about growth all the time; everyone else is off...

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Who sets the ambition for your company? tiny thoughts Dec 26, 2020

Entrepreneurs are obsessed with being their own boss. Almost everyone I know who started a company did it – at least in part...

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Why good companies run out of cash tiny thoughts Dec 26, 2020

A few months ago, my friend Mahira asked me for some advice on fundraising. She was in the process of launching a sustainable cleaning...

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Which advice is worth listening to? tiny thoughts Dec 26, 2020

Confession: I love a heated debate. There is something exhilarating about structuring an argument, finding weak spots in an opponent's...

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How to launch profitable products tiny thoughts Dec 26, 2020

“There is nothing scarier than a blank canvas,” is a quote repeated so often in the context of art that I couldn’t even...

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Where avo toast meets business (cost cutting pros and cons) tiny thoughts Dec 26, 2020

“Should I get a cheaper office space? Should I cancel those subscriptions? Do I need a cheaper accountant? Should I stop getting my...

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Hand washing vs. exercise, and accounting vs. finance tiny thoughts Dec 26, 2020

“Finding a CFO with a strategic mindset who actually understands value creation is so crucial, and so difficult,” a friend of...

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Red peppers aren't in the chocolate isle (and other KPI learnings) tiny thoughts Dec 26, 2020

I believe that calendar invites for conversations about business KPIs (1) should come with their own trigger warnings. That’s...

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